This I don't get

I picked this up from IMDB.com .

According to Tim Burton, he originally felt very enthusiastic about the idea of directing a third Batman film. However, when Warner Brothers executives expressed concern over the direction of the franchise--namely that Batman Returns (1992) had been too dark to appeal to a family audience--Burton decided it best to step down as director.

We all know hindsight is 20-20. But does anyone think
Dark Knight or Batman Begins are bright and cheery movies compared to Batman
Returns? Those did well. Amazing the politics behind movies. Then again
considering the financing involved there has to be some sort of deliberation. So in a way I do get it. Still the franchise would have been better served with Burton directing. At least that's my opinion.

Ed

--
http://edrlopez.blogspot.com/